๋ณธ๋ฌธ ๋ฐ”๋กœ๊ฐ€๊ธฐ

๐Ÿฆ… The end of a decade of darkness

by SEUNGHO BAEK 2020. 5. 16.

ABOUT

Overview

์ด ํ”„๋กœ์ ํŠธ๋Š” 2018 ๊ฐ€์„ํ•™๊ธฐ ์„œ์šธ๋Œ€ํ•™๊ต ์ •๋ณด๋ฌธํ™”ํ•™๊ณผ ‘๋””์ž์ธ ์‚ฌ๊ณ ์™€ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜’ ์ˆ˜์—…์—์„œ ์ด๋ฃจ์–ด์ง„ ๋‘ ๋ฒˆ์งธ ๊ฐœ์ธ ํ”„๋กœ์ ํŠธ์ž…๋‹ˆ๋‹ค. ํ•ด๋‹น ์ˆ˜์—…์˜ ๋‘ ๋ฒˆ์งธ ํ”„๋กœ์ ํŠธ ์ฃผ์ œ๋Š” Infographic์˜€์Šต๋‹ˆ๋‹ค. ๋ฐ์ดํ„ฐ์™€ ํ’€์–ด๋‚ผ ์ •๋ณด๊ฐ€ ์žˆ๋Š” ์ฃผ์ œ๋ฅผ ์ •ํ•ด A2 ์‚ฌ์ด์ฆˆ์˜ ํฌ์Šคํ„ฐ๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒŒ ๋‘ ๋ฒˆ์งธ ์ฃผ์ œ์˜ ๋ชฉํ‘œ์˜€์Šต๋‹ˆ๋‹ค. ๊ฐ•์˜์— ๋Œ€ํ•ด ๋” ์•Œ๊ณ ์‹ถ์œผ์‹  ๋ถ„์€ ์•„๋ž˜ ์ฒจ๋ถ€ํ•œ ๊ฐ•์˜๊ณ„ํš์„œ๋ฅผ ์ฐธ๊ณ ํ•ด์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

Description

ํ‰์†Œ ํ•œํ™”์˜ ๊ฒฝ๊ธฐ๋ฅผ ์ฆ๊ฒจ๋ณด๋˜ ์ €๋Š”, ํ•œํ™”ํŒฌ๋“ค์—๊ฒŒ ์˜๋ฏธ ์žˆ๋Š” ์‹œ์ฆŒ์ด์—ˆ๋˜ 2018 ์‹œ์ฆŒ์„ ๊ธฐ๋…ํ•˜๊ณ ์ž ํ•œํ™” ์ด๊ธ€์Šค์˜ 10๋…„ ๊ฐ„์˜ ์•”ํ‘๊ธฐ ํƒˆ์ถœ์„ ์ฃผ์ œ๋กœ ์žก์•˜์Šต๋‹ˆ๋‹ค. ์›๋ณธ์ด ๊ถ๊ธˆํ•˜์‹  ๋ถ„์€ ์•„๋ž˜ ๋งํฌ๋ฅผ ์ฐธ๊ณ ํ•ด์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

Tools

Adobe Illustrator, Affinity Photo(iPad App)

References

์ขŒ์ธก๋ถ€ํ„ฐ, Envisioning information, Edward R. Tufte Visual explanations : images and quantities, evidence and narrative, Edward R. Tufte

DESCRIPTION

1. What’s my GOAL?

The production of an infographic commemorating Hanwha Eagles, which has entered the postseason for the first time in 11 years. It must have been a memorable year for fans and teams.

2. Who is my AUDIENCE?

Hanhwa Eagles fans & People who are looking for a baseball team to cheer for.

3. What is my Story?

What made Hanwha Eagles strong in 2018? From the main indicators that can be expressed in data to the records set this season. With using good pictures and charts to help people who are new to baseball understand interesting stories.

4. What is my MESSAGE?

The decade of darkness is over. No longer being ridiculed by other team fans, I wanted to create a work piece that meant the end of the dark times itself.

5. How to find STORIES IN DATA?

All the data will be presented under one story, The End of the dark Ages.

6. What is your SUPPORTING CONTENT/DATA?

The special stories of this season, which cannot be charted, and the stories of fans, will be illustrated.

PROCESS

1. Planning

์‚ฌ์‹ค ์ €๋Š” P2 ์ด์ „์— P1 ์„ ์ง„ํ–‰ํ•˜๋ฉฐ ์ƒ๋‹นํžˆ ๊ดด๋กœ์› ์Šต๋‹ˆ๋‹ค. ์ฒ˜์Œ ๋‹ค๋ค„๋ณด๋Š” ํˆด(์ผ๋Ÿฌ์ŠคํŠธ) ์ž„์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ๋ณ„๋‹ค๋ฅธ ๊ณ„ํš ์—†์ด ๋ฌด์ž‘์ • ๋‹ฌ๋ ค ๋“ค์–ด์„œ ๊ทธ๋Ÿฐ์ง€ ๋งค์šฐ ๋น„ ํšจ์œจ์ ์œผ๋กœ ํ”„๋กœ์ ํŠธ๋ฅผ ์ง„ํ–‰ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ P2๋ฅผ ์ง„ํ–‰ํ•˜๋ฉด์„œ๋Š” ‘์–ด๋–ป๊ฒŒ ํ•˜๋ฉด ํšจ์œจ์ ์œผ๋กœ ์ง„ํ–‰ํ•  ์ˆ˜ ์žˆ์„๊นŒ?’์— ๋Œ€ํ•ด ๋งŽ์€ ๊ณ ๋ฏผ์„ ํ–ˆ์œผ๋ฉฐ, ๊ทธ ๊ณผ์ •์—์„œ ๊ต์ˆ˜๋‹˜์ด ์ œ์‹œํ•ด์ฃผ์‹  ๋‹จ๊ณ„๋“ค์ด ํฐ ๋„์›€์ด ๋์Šต๋‹ˆ๋‹ค.

์ฃผ์ œ๋ฅผ ๊ฒฐ์ •ํ•˜๊ณ  ๋‚˜์„œ, ์ œ์ผ ๋จผ์ € ํ•œ ์ผ์€ ๊ต์ˆ˜๋‹˜๊ป˜์„œ ์ œ์‹œํ•œ 6-Step์— ๋งž๊ฒŒ ํฐ ํ‹€์„ ์งœ๋Š” ์ผ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์ด ๊ณผ์ •์€ ์ƒ๊ฐ๋ณด๋‹ค ๋งค์šฐ ์ค‘์š”ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์ž‘์„ฑํ•œ 6-Step์€ ์ž‘์—…์„ ์ง„ํ–‰ํ•˜๋ฉด์„œ ํ˜ผ๋ž€์„ ์žก์•„์ฃผ๋Š” ๊ธฐ์ค€์ ์ด ๋˜์–ด์คฌ๊ณ , ๊ฒฐ๊ณผ์ ์œผ๋กœ ์ œ ์ž‘์—…๋ฌผ์— ํ†ต์ผ๊ฐ์„ ๊ฐ€์ ธ๋‹ค์คฌ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๊ธ€์— ๋น„์œ ํ•˜์ž๋ฉด ‘๊ฐœ์š”’์™€๋„ ๊ฐ™์•˜๊ณ , ‘ํŽ˜๋ฅด์†Œ๋‚˜’์™€๋„ ๊ฐ™์•˜์Šต๋‹ˆ๋‹ค.

Ideation & Sketch


ํ•œํ™”ํŒฌ์œผ๋กœ์จ 1๋…„ ๋‚ด๋‚ด ํ•œํ™” ๊ด€๋ จ ๊ธฐ์‚ฌ๋ฅผ ์ฐพ์•„๋ณด๊ณ  ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์— ์ธํฌ๊ทธ๋ž˜ํ”ฝ์— ๋‹ด์„ ์ฝ˜ํ…์ธ ๋“ค์„ ์ฐพ๋Š” ์ผ์€ ๊ทธ๋ฆฌ ์–ด๋ ต์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค. 6-Step ์ž‘์„ฑ ํ›„, ๊ณง๋ฐ”๋กœ ๋…ธํŠธ๋ฅผ ํŽผ์ณ ๋‹ด๊ณ  ์‹ถ์€ ์–˜๊ธฐ๋“ค์„ ๋งˆ์ธ๋“œ๋งต์˜ ํ˜•์‹์œผ๋กœ ๊ทธ๋ ค๋ดค์Šต๋‹ˆ๋‹ค.

์ดํ›„ ๊ตฌ์ฒด์ ์ธ ์ž๋ฃŒ ์กฐ์‚ฌ๋ฅผ ๋”ํ•ด ๋งˆ์ธ๋“œ๋งต์„ ๋‹ค๋“ฌ๊ณ  ๋ช‡ ๊ฐ€์ง€ ๋„ํ‘œ๋“ค์„ ์Šค์ผ€์น˜ํ–ˆ์Šต๋‹ˆ๋‹ค.

๋‹ค๋ฃจ๊ณ  ์‹ถ์€ ์ฃผ์ œ๋“ค์„ ๋งˆ์ธ๋“œ๋งต, ํƒ€์ž„๋ผ์ธ ๋“ฑ์„ ํ†ตํ•ด ์ •๋ฆฌ
ํ•œํ™” ํƒ€์ž„๋ผ์ธ(ํฌ์Šคํ„ฐ ์ตœ์ƒ๋‹จ)๊ณผ ํ•œํ™”๊ฐ€ ์„ธ์šด ๋Œ€๊ธฐ๋ก(ํฌ์Šคํ„ฐ ์ขŒํ•˜๋‹จ)์˜ ์ดˆ๊ธฐ ์Šค์ผ€์น˜

Feedbacks

ํ”ผ๋“œ๋ฐฑ ์„ธ์…˜์— ์•ž์„œ, ๊ต์ˆ˜๋‹˜๊ป˜์„œ ๋””์ž์ธ์  ์ปจ์…‰์„ ์žก์•„์˜ฌ ๊ฒƒ์„ ์š”๊ตฌํ•˜์…จ๊ธฐ ๋•Œ๋ฌธ์— ๋งจ ์œ„ ์ˆœ์œ„ ๊ทธ๋ž˜ํ”„๋ฅผ ๊ทธ๋ฆฌ๊ณ  ํฐํŠธ, Color Theme ๋“ฑ๋งŒ ์„ค์ •ํ•˜๊ณ  ๊ฐ”์Šต๋‹ˆ๋‹ค. (๋„ˆ๋ฌด ๋งŽ์€ ๊ฑธ ๊ทธ๋ ค๊ฐ”๋‹ค๊ฐ€, Confirm ๋ฐ›์ง€ ๋ชปํ•˜๋ฉด ์–ด์ฉŒ์ง€… ๋ผ๋Š” ์ƒ๊ฐ์ด์—ˆ์Šต๋‹ˆ๋‹ค.) ๊ทธ๋Ÿฐ๋ฐ, ๊ต์ˆ˜๋‹˜๊ป˜์„œ ์ž‘์—…๋ฌผ์„ ๋ณด์‹œ๋”๋‹ˆ ๊ทธ๋ž˜ํ”„๋งŒ ๊ฐ€๋“ ๋„ฃ์„ ์ƒ๊ฐ์ด๋ƒ๋ฉฐ ๋„ˆ๋ฌด ์žฌ๋ฏธ๊ฐ€ ์—†๋‹ค๊ณ  ๋ง์”€ํ•˜์…จ์Šต๋‹ˆ๋‹ค. ๐Ÿ˜ณ ๊ทธ๋ฆฌ๊ณ ๋Š” ์กฐ๊ธˆ ๋” ์ฃผ์ œ์— ๋งž๋Š”, Visual Hook์„ ๊ณ ๋ฏผํ•ด ๋„ฃ๋Š” ๊ฒŒ ์ข‹๊ฒ ๋‹ค๋Š” ํ”ผ๋“œ๋ฐฑ์„ ์ฃผ์…จ์Šต๋‹ˆ๋‹ค. ์ž๋ฆฌ์— ๋Œ์•„์™€ ๊ณ ๋ฏผํ•˜๋Š” ์ œ๊ฒŒ ๊ณ ๋ง™๊ฒŒ๋„ OOO์ด ํ•œํ™” ํŒฌ๋“ค์„ ์ฝœ๋ผ์ฅฌ ํ•ด๋ณด๋Š” ๊ฑด ์–ด๋–ป๊ฒ ๋ƒ๋Š” ์กฐ์–ธ์„ ์ค˜ ์–ด๋ ต์ง€ ์•Š๊ฒŒ ๊ตฌ์ƒ์„ ํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.

Visual Hook

 

์ถ”๊ฐ€ ์ž๋ฃŒ์กฐ์‚ฌ ๋ฐ ๊ตฌ์ฒดํ™”

์‚ฌ์‹ค, ์‚ฌ๋žŒ ํ•˜๋‚˜๋ฅผ ๊ทธ๋ฆฌ๋Š”๋ฐ 1์‹œ๊ฐ„ ์ด์ƒ์ด ์†Œ์š”๋๊ธฐ์—, ์•‰์€ ์ž๋ฆฌ์—์„œ ์ € ๋ชจ๋“  ์‚ฌ๋žŒ์„ ๋‹ค ๊ทธ๋ฆฌ์ง„ ์•Š์•˜์Šต๋‹ˆ๋‹ค. ๋ฉฐ์น ์— ๊ฑธ์ณ ์‚ฌ๋žŒ๋“ค์„ ๊ทธ๋ ธ์Šต๋‹ˆ๋‹ค. ๋•Œ๋ฌธ์—, ๊ทธ๋ฆผ์„ ๊ทธ๋ฆฌ์ง€ ์•Š์„ ๋•Œ๋Š” ์ถ”๊ฐ€ ์ž๋ฃŒ์กฐ์‚ฌ๋ฅผ ์ง„ํ–‰ํ–ˆ๊ณ , ์ตœ์ข… ๊ฒฐ๊ณผ๋ฌผ์— ๋‹ด์„ ์ •ํ™•ํ•œ ๊ธ€๊ณผ ์ฐจํŠธ ๋“ฑ์„ ์ •๋ฆฌํ–ˆ์Šต๋‹ˆ๋‹ค.

Graphic Work

์ตœ์ข… ๊ฒฐ๊ณผ๋ฌผ์— ๋‹ด์„ ๋Œ€๋žต์ ์ธ ์ปจํ…์ธ  ๊ตฌ์ƒ์„ ๋งˆ์นœ ์ดํ›„ ์ผ๋Ÿฌ์ŠคํŠธ๋ ˆ์ดํ„ฐ๋ฅผ ํ™œ์šฉํ•ด ๊ทธ๋ž˜ํ”ฝ ์ž‘์—…์— ๋“ค์–ด๊ฐ”์Šต๋‹ˆ๋‹ค. ์ด์ „ ๋‹จ๊ณ„์—์„œ ์ด๋ฏธ ์ œ๋ชฉ, ์†Œ์ œ๋ชฉ, ์ฐจํŠธ(๊ทธ๋ฆผ), ๊ธ€์„ ๊ตฌ์ƒํ•˜๊ฑฐ๋‚˜ ์ž‘์„ฑํ•ด ๋†“์€ ์ƒํƒœ์˜€๊ธฐ ๋•Œ๋ฌธ์— ์ด ๋‹จ๊ณ„๋Š” ์•ž ๋‹จ๊ณ„์— ๋น„ํ•ด ์˜ค๋ž˜ ๊ฑธ๋ฆฌ์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.

Presentation

๋ ˆ์ด์•„์›ƒ ๋ฐฐ์น˜๊นŒ์ง€ ๋งˆ์นœ ์ดํ›„, ๊ฐ ํŒŒํŠธ์˜ ๋””ํ…Œ์ผ์„ ์† ๋ณด๊ณ  ์ถœ๋ ฅํ–ˆ์Šต๋‹ˆ๋‹ค.

EPILOGUE

์šฐ์„  ๊ธธ๊ณ , ์ง€๋ฃจํ•œ ๊ธ€ ์ฝ์–ด์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์‹ค ์—ฌ๊ธฐ๋ถ€ํ„ฐ๋Š” ๋‚ด์šฉ๊ณผ ๊ด€๋ จ์ด ์—†๋Š” ์ž๊ธฐ์ž๋ž‘์ž…๋‹ˆ๋‹ค. ๋ฐœํ‘œ๊ฐ€ ๋๋‚œ ์ดํ›„, ๊ต์ˆ˜๋‹˜๊ป˜์„œ ํ•œํ™” ํ”„๋ŸฐํŠธ์— ์—ฐ๋ฝํ•ด๋ณด๋ผ๊ณ  ์‘์›์„ ํ•ด์ฃผ์…”์„œ ํŽ˜์ด์Šค๋ถ ๊ณต์‹ ๊ณ„์ •์— ์—ฐ๋ฝ์„ ํ•ด๋ดค์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ์‹œ์ฆŒ์„ ๊ธฐ๋…ํ•˜๋Š” ์ธํฌ๊ทธ๋ž˜ํ”ฝ์„ ์ž‘์„ฑํ•ด๋ดค๋‹ค, ํ˜น์‹œ ๊ตฌ๋‹จ ํ™๋ณด์— ๋„์›€์ด ๋  ์ˆ˜ ์žˆ์„๊นŒ ํ•ด์„œ ์—ฐ๋ฝ์„ ๋“œ๋ฆฐ๋‹ค๊ณ ์š”. ๊ทธ๋žฌ๋”๋‹ˆ ๊ตฌ๋‹จ์—์„œ ๊ตฟ์ฆˆ๋ฅผ ๋ณด๋‚ด์ฃผ๊ฒ ๋‹ค๋ฉฐ ๋‹ต๋ณ€์ด ์™€ ํ˜„์žฌ ๊ธฐ๋‹ค๋ฆฌ๊ณ  ์žˆ๋Š” ์ƒํƒœ์ž…๋‹ˆ๋‹ค. ์ด ์ •๋„๋ฉด ์„ฑ๊ณตํ•œ ํŒฌ ๊ฐ™๋‚˜์š”?ใ…Žใ…Ž๐Ÿคค๐Ÿคค๐Ÿคค

SEUNGHO BAEK
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