๋ณธ๋ฌธ ๋ฐ”๋กœ๊ฐ€๊ธฐ

๐Ÿ‘‹ Hey! I am Seungho Baek

Here's a brief introduction about myself, although it may be a bit outdated. I am currently working as a Product Manager at Moloco. If you're interested in learning more about me, please feel free to visit my LinkedIn profile.


ABOUT

๐Ÿ‘‹ Hey! I am SeungHo Baek.

I'm studying Business Administration and Information Sciene & Culture in Seoul Nat'l Univ.

I have spent the past few years for learning Design thinking & Programming in my major. Most recently, I'm studying business theories to get better understanding of IT business where I wish I have opportunity to work in.

I enjoy playing tennis ๐ŸŽพ, riding a motorcycle ๐Ÿ, and drinking beer with my friends ๐Ÿป in my free time. But above all, I love to interact with people. Please feel free to contact me via below ๐Ÿ˜€.

๐Ÿงž Aspiring All-rounder

UX/UI & Human-Computer Interaction

I've been absorbed in UX/UI & HCI projects ever since I first learn it. Whole new world have been sprout ahead me and I found that design is not just about visual and graphic. I learned how to build services for human not just considering a little about people at the end of the pipeline, but taking people's needs as a starting point.

 

Programming

At some point, I felt I should learn programming and computer science to become a better designer. Luckily there were curriculums meant to teach basic programming concepts and theories in my major, and it was good starting point to learn to code. While learning basic stuffs, I joined IT project club and built some web services to balance between learning and doing. After a year of activity, I quit last summer but I am still self-teaching myself to get better. Currently I'm working on building iOS apps to keep up and get ahead.

 

Business & Start-up

Since I was designing & building some services, I was curious about what's the difference between mine and real business. And what it means to provide services for real customers.

Luckily I could spent my last summer in growing edu-tech start-up where I had the opportunity to work with a great team of engineers & designers to make a critical new feature for the platform which resulted in an 10% increase in conversion rate.

 

EDUCATION

๐ŸŽ“ Seoul National University

2015 - 2022

 

EXPERIENCE

๐Ÿฆ„ MOLOCO

Product Manager

Feb, 2022 - Current | Full-time

  • Retail media platform

Product Management

Aug, 2020 - Feb, 2020 | Intern

  • Managed the tema's UX, FE-side exclusively and contributed to the official launch of MOLOCO Cloud
  • Defined customer value and product requirements
  • Lead cross-functional teams to drive rapid and high quality product development
  • Build high-fidelity prototypes of ad platform (Web, Mobile App)
  • Conducted dozens of internal usability tests and interviewed internal users to build what users need

 

Cloud Task Force

Mar, 2020 - Aug, 2020 | Intern

  • Contributed to the closed-beta and open-beta of MOLOCO's first SaaS product, MOLOCO Cloud
  • Led building and embedding Help center for and wrote almost all articles of Help center
  • Led QA automation project using Cucumber and Cypress.io to guarantee product reliability
  • Wrote whole test scenario sets based on BDD using Cucumber covering the end-to-end of the product

 

Account Management

Jan, 2020 - Mar, 2020 | Intern

  • Analyzed accounts and collaborated with internal teams to make sure the campaigns are executed properly
  • During this period, I could improve my understanding of the mobile digital marketing industry

๐Ÿ‘จ๐Ÿป‍๐Ÿซ Educast

Product Management

Jun 01, 2019 - Aug 30, 2019 | Intern

  • Proposed to redesign landing page for the first visitor of the product
  • Using GMP (Google Marketing Platform), executed an A/B test and resulted in a successful conversion rate especially increasing LTV

 

EXTRA-CURRICULAR

๐Ÿš€ SNUSV

Mar 02, 2021 - Current
Recently joined.

๐Ÿ‘จ๐Ÿป‍๐Ÿ’ป Prography

UX/UI Designer, FE Developer

Sep 01, 2018 - Aug 30, 2019
Created mobile application and website design assests using various design tools(sketch, zeplin, adobe tools etc.). Co-worked with developers. Developed web service using React.js. We developed coffee-order system for small coffeeshop owners and I was in charge to build admin-side(shop-owner) system. See website (KOR)

 

SKILLSET

๐Ÿ‘จ๐Ÿฝ‍๐Ÿ’ป Tech Skills

Design

  • HCI, UX/UI research & design
  • Sketch + Zeplin
  • Adobe Illustrator
  • Adobe Photoshop
  • Data Visualization

Programming

  • Swift & iOS Programming
  • Python
  • HTML/CSS
  • JS / React.js

Business

  • Google Marketing Platform (GA, GTM, GO)
  • Deep understanding of Performance Marketing Industry
  • Microsoft Office (Excel, Power Point, Word)

๐Ÿ˜ƒ Interpersonal Skills

  • Self-starter & Quick Learner
  • Humorous & Possitive attitude
  • Team play & Leadership
  • Devoted listener

 

PROJECTS

๐Ÿ•บ Personal Projects

 

๐ŸŒƒ ์ƒค๋กœ์ˆ˜๊ธธ ๋ง›์ง‘ 12์„ 

ABOUT Overview ์ด ํ”„๋กœ์ ํŠธ๋Š” 2018 ๊ฐ€์„ํ•™๊ธฐ ์„œ์šธ๋Œ€ํ•™๊ต ์ •๋ณด๋ฌธํ™”ํ•™๊ณผ ‘๋””์ž์ธ ์‚ฌ๊ณ ์™€ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜’ ์ˆ˜์—…์—์„œ ์ด๋ฃจ์–ด์ง„ ์ฒซ ๋ฒˆ์งธ ๊ฐœ์ธ ํ”„๋กœ์ ํŠธ์ž…๋‹ˆ๋‹ค. ํ•ด๋‹น ์ˆ˜์—…์˜ ์ฒซ ๋ฒˆ์งธ ํ”„๋กœ์ ํŠธ ์ฃผ์ œ๋Š” &ldqu

seunghobaek.com

 

๐Ÿฆ… The end of a decade of darkness

ABOUT Overview ์ด ํ”„๋กœ์ ํŠธ๋Š” 2018 ๊ฐ€์„ํ•™๊ธฐ ์„œ์šธ๋Œ€ํ•™๊ต ์ •๋ณด๋ฌธํ™”ํ•™๊ณผ ‘๋””์ž์ธ ์‚ฌ๊ณ ์™€ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜’ ์ˆ˜์—…์—์„œ ์ด๋ฃจ์–ด์ง„ ๋‘ ๋ฒˆ์งธ ๊ฐœ์ธ ํ”„๋กœ์ ํŠธ์ž…๋‹ˆ๋‹ค. ํ•ด๋‹น ์ˆ˜์—…์˜ ๋‘ ๋ฒˆ์งธ ํ”„๋กœ์ ํŠธ ์ฃผ์ œ๋Š” Infog

seunghobaek.com

 

๐Ÿ•ฐ 12 Years of Web Clock

ABOUT Overview ์ด ํ”„๋กœ์ ํŠธ๋Š” 2018 ๊ฐ€์„ํ•™๊ธฐ ์„œ์šธ๋Œ€ํ•™๊ต ์ •๋ณด๋ฌธํ™”ํ•™๊ณผ ‘๋””์ž์ธ ์‚ฌ๊ณ ์™€ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜’ ์ˆ˜์—…์—์„œ ์ด๋ฃจ์–ด์ง„ ํ•™๊ธฐ๋ง ๊ฐœ์ธ ํ”„๋กœ์ ํŠธ์ž…๋‹ˆ๋‹ค. ํ•ด๋‹น ์ˆ˜์—…์˜ ๋งˆ์ง€๋ง‰ ํ”„๋กœ์ ํŠธ ์ฃผ์ œ๋Š” “D..

seunghobaek.com

 

๐Ÿ‘ฏ‍โ™‚๏ธ Team Projects

 

๐Ÿฃ ๋ฏธ์Šคํ„ฐ ์ดˆ๋ฐฅ์™•

ABOUT Overview ํ”„๋กœ๊ทธ๋ž˜๋ฐ์„ ์ฒ˜์Œ ๋ฐฐ์šฐ๋Š” ์ˆ˜์—… '์ •๋ณด๋ฌธํ™”๊ธฐ์ˆ ์ž…๋ฌธ' ์ˆ˜์—… ํ•™๊ธฐ๋ง ํ”„๋กœ์ ํŠธ๋กœ ์ €ํฌ ์กฐ๋Š” ๊ฒŒ์ž„์„ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค. '๋ฏธ์Šคํ„ฐ ์ดˆ๋ฐฅ์™•'์€ ์ทจ์—…๋‚œ์— ํ—ˆ๋•์ด๋Š” ์ฃผ์ธ๊ณต์ด ์ฐฝ์—…์„ ๊ฒฐ์‹ฌํ•˜๊ณ  ์ดˆ๋ฐฅ๏ฟฝ

seunghobaek.com

 

๐ŸŸ VoRaCon

์ด ํ”„๋กœ์ ํŠธ๋Š” 2018 ๊ฐ€์„ํ•™๊ธฐ ์„œ์šธ๋Œ€ํ•™๊ต ์ •๋ณด๋ฌธํ™”ํ•™๊ณผ ‘์ธํ„ฐ๋ž™ํ‹ฐ๋ธŒ ์Šคํ† ๋ฆฌํ…”๋ง’ ์ˆ˜์—…์—์„œ ์ด๋ฃจ์–ด์ง„ ํ”„๋กœ์ ํŠธ๋กœ, 4๋ช…์˜ ํ•™์šฐ๋“ค๊ณผ ํ•จ๊ป˜ ์ง„ํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ตœ์ข… ํ”„๋กœ์ ํŠธ ์ฃผ์ œ๋Š” Interactivity์™€ Storyte

seunghobaek.com

 

๐ŸŠ A.I: Annoying Intelligence

์ด ์—ฐ๊ตฌ๋Š” 2018 ๊ฐ€์„ํ•™๊ธฐ ์„œ์šธ๋Œ€ํ•™๊ต ์ •๋ณด๋ฌธํ™”ํ•™๊ณผ ‘HCI์™€ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜’ ์ˆ˜์—…์—์„œ ์ด๋ฃจ์–ด์ง„ ์—ฐ๊ตฌ๋กœ, 3๋ช…์˜ ํ•™์šฐ๋“ค๊ณผ ํ•จ๊ป˜ ์ง„ํ–‰ํ•œ ํŒŒ์ผ๋Ÿฟ ๋ฆฌ์„œ์น˜ ์ž…๋‹ˆ๋‹ค. ํ•ด๋‹น ๊ฐ•์˜๋Š” ์ฒซ 8์ฃผ๊ฐ„ HCI ์ชฝ์—์„œ 4๊ฐ€์ง€

seunghobaek.com

 

๐Ÿ‘ฉ๐Ÿป‍๐Ÿ’ผ ์•Œ๋ฐ”๋ฅผ ๊ตฌํ• ์ง€๋„

์ฒญ๋…„๋“ค์˜ ์ทจ์—…์€ ๋‚˜๋‚ ์ด ์–ด๋ ค์›Œ์ง„๋‹ค. ์ˆ˜๋„๊ถŒ์„ ๋ฒ—์–ด๋‚˜๋ฉด ์ฒญ๋…„์„ ์œ„ํ•œ ์ผ์ž๋ฆฌ๋Š” ๋”์šฑ ๊ท€ํ•˜๋‹ค. ์ด์ œ๋Š” ์ •๊ทœ์ง์€ ์ปค๋…• ๋น„์ •๊ทœ์ง, ์‹ฌ์ง€์–ด ์•„๋ฅด๋ฐ”์ดํŠธ ์ฐพ๊ธฐ๋„ ํ•˜๋Š˜์˜ ๋ณ„๋”ฐ๊ธฐ๋‹ค. ๋ˆ„๊ตฌ์—๊ฒŒ๋‚˜ ์ทจ์—…์€ ๏ฟฝ๏ฟฝ

seunghobaek.com

 

๐Ÿฆœ ์ž ๋ฌด์ƒ 

ABOUT ๐Ÿฆœ Value Proposition ๐Ÿ’ก ์ผ๊ณผ ํ›„ ์‹œ๊ฐ„ ์‚ฌ์šฉ ํšจ์œจํ™”๋ฅผ ํ†ตํ•œ ๊ฑด๊ฐ•ํ•œ ์ˆ˜๋ฉด ํŒจํ„ด ํ™•๋ณด Concept ๊ฐ๋…(supervisor), ๋ช…๋ นํ•˜๋Š” AI ์Šคํ”ผ์ปค ์ž ๋ฌด์ƒ  Outlook ๊ท€์—ฌ์šฐ๋ฉด์„œ๋„ ๋งค์„œ์šด(cute but fierce) Interaction ์Šค..

seunghobaek.com